Do You Want More Customers?
The short answer is, of course!
Who in their right mind would argue they have enough customers? Especially if it’s on a rainy day.
The real question is… how do you get more customers?
The internet is full of different opinions of which sales and marketing strategies or tactics work better than others. So the real question becomes, where do you even start and what do you focus on?
Let’s start with customer personas.
- Who are your ideal customers?
- Do you understand their needs and wants?
- Does your current product or solution meet those desires or pain points?
- How are you communicating with them and what content are you producing that resonates with their lives?
If you answered “I don’t know” or are not sure to any of these, you’re in the right place to help you get started.
Facebook has over 52,000 data points with multiple artificial intelligence algorithms interpreting your customers’ demographics, interests, and behaviors.
The reality is that you will never be able to leverage all of the data points for your ideal customer because, as marketers, neither you or I have the bandwidth or marketing budget to execute against it all. It’s almost impossible.
You don’t need all of the data in the world to generate amazing results and I’ve proven how to do that myself through my own effective strategies and tactics.
Check out the screenshots below from one campaign example with Western Digital and the business results (2012 to 2015) displaying their tremendous growth (a $300 Million yearly profit) after executing the recommended marketing strategies globally across the company.
WD’s Omni-Channel Global Marketing Campaign Example
And the macro-view of business results:
That’s over 175% growth in just 3-years in both saturated and mature markets!
If you think that’s impressive, let’s check out HP Inc as well. One example of campaign creative as well as the results.
HP Sprocket Marketing Campaign Example:
As well as the company business results.
The global teams at HP shattered company records with over 1.5 million units sold of HP Sprocket within the first year, which also helped towards growth of the print category alone and increased revenue by $2 Billion.
And even better, the mobile app strategy which was executed also saw 17 million in-app engagements with an amazing 80% engagement rate with customers and a net-promoter score of 60!
I will make a quick comment that the stock performance is not 100% directly due to the success of this specific campaign, but rather the overall strategy of marketing within the print category and company performance as a whole.
However, not many marketers can demonstrate this type of growth with their strategies or campaigns and as you can see from the screenshots above, I know my stuff.
It all boils down to understanding your ideal customer, how your product or service solves their problem, and how it is differentiated in the market. And I’ve been able to execute the same success for different brands of various sizes.