Do You Want More Customers?

The short answer is, of course!

Who in their right mind would argue they have enough customers? Especially if it’s on a rainy day.

The real question is… how do you get more customers?

The internet is full of different opinions of which sales and marketing strategies or tactics work better than others. So the real question becomes, where do you even start and what do you focus on?

Let’s start with customer personas.

  • Who are your ideal customers?
  • Do you understand their needs and wants?
  • Does your current product or solution meet those desires or pain points?
  • How are you communicating with them and what content are you producing that resonates with their lives?

If you answered “I don’t know” or are not sure to any of these, you’re in the right place to help you get started.

Facebook has over 52,000 data points with multiple artificial intelligence algorithms interpreting your customers’ demographics, interests, and behaviors.

The reality is that you will never be able to leverage all of the data points for your ideal customer because, as marketers, neither you or I have the bandwidth or marketing budget to execute against it all. It’s almost impossible.

You don’t need all of the data in the world to generate amazing results and I’ve proven how to do that myself through my own effective strategies and tactics.

Check out the screenshots below from one campaign example with Western Digital and the business results (2012 to 2015) displaying their tremendous growth (a $300 Million yearly profit) after executing the recommended marketing strategies globally across the company.

WD’s Omni-Channel Global Marketing Campaign Example

 
And the macro-view of business results:

That’s over 175% growth in just 3-years in both saturated and mature markets!

If you think that’s impressive, let’s check out HP Inc as well. One example of campaign creative as well as the results.

HP Sprocket Marketing Campaign Example:

As well as the company business results.

The global teams at HP shattered company records with over 1.5 million units sold of HP Sprocket within the first year, which also helped towards growth of the print category alone and increased revenue by $2 Billion.

And even better, the mobile app strategy which was executed also saw 17 million in-app engagements with an amazing 80% engagement rate with customers and a net-promoter score of 60!

I will make a quick comment that the stock performance is not 100% directly due to the success of this specific campaign, but rather the overall strategy of marketing within the print category and company performance as a whole.

However, not many marketers can demonstrate this type of growth with their strategies or campaigns and as you can see from the screenshots above, I know my stuff.

It all boils down to understanding your ideal customer, how your product or service solves their problem, and how it is differentiated in the market. And I’ve been able to execute the same success for different brands of various sizes.

It's a reason why I've been able to work with brands such as:

A Few Testimonials

"If creating emotional connections with customers is your objective, then Jason is your guy to get it done. He helped launch a new category for HP, where marketing experience and a growth mindset were needed most."
Melissa Grace
Marketing @ HP Inc.
"Jason would be an incredible asset for any Company looking to Bring great Technology to life in Campaigns that speak to a Broader Consumer target. A genuine combination of knowledge, talent and passion that is always a pleasure to work with."
Alan Hunter
CEO @ Petrol Advertising
"Jason understands the need to balance both creativity and the key messages and elements that would make a campaign successful in the different regions."
Shirley Koh
Channel Marketing @ Western Digital
"Jason’s ability to understand complex customer needs, the rapidly changing market and the competitive landscape in crafting strategic solutions was very impressive to me."
Doron Gura
Director @ R/GA
"His follow-up was consistent and the solutions he produced always were well received by the clients. I would recommend Jason for any role that dealt with customers in a highly fluid environment with many varying degrees of complexity."
Jason Carriere
Sales @ CBS Interactive
"Jason's tenacity, dedication, and commitment to delivering successful campaigns that exceed expectations truly set him apart from his peers."
Dan Jaugey
Business Development @ Petrol Advertising

YOUR NEXT STEPS

If you would like to work with me and grow your business like the examples demonstrated above, please read the following steps and fill out the form below.

Step 1 – Do This First

Please fill out the questionnaire below about your business so that we may better understand what you do, what you sell, and your current pain points in your marketing mix. Please submit as much detail as possible regarding the state of your business, current marketing programs, marketing spend, etc.

Step 2 – And Then This Happens

After submitting the questionnaire, we will reach out to you to learn more about your marketing challenges and seek additional information. Please submit as much detail as possible regarding the state of your business, current marketing programs, marketing spend, etc. If a meeting is set up, a preliminary call will be set up with a duration of approximately 45 minutes to discuss your project. Note this call is for marketers who are serious and need to take action and are seeking help. If you are ready for transform your business, please fill out the form below to submit your application.