Tools and ResourcesThere are (literally) over 7,000 different types of marketing tools available and an endless amount of resources online. Below is a list of tools and resources which I use and can help get you started on your next marketing project or improve your own skills. Check them out and see which ones might be beneficial. Note some links may contain affiliate codes to partners.
Shift (All-In-One Apps & Email Client)
Single sign-on has it perks but if you are tired of managing multiple accounts amongst different browser tabs, then you need to get Shift. It helps manage all of your accounts under one interface so you no longer have to jump in and out of Google accounts or apps. GAME CHANGER.
Kartra (All-In-One Marketing Platform)
Complexities with technology platforms is a huge hurdle in online marketing. With so many solutions out there, many do not integrate well together, leaving you to use third party integration tools like Zapier in order to connect them together. And when it comes to customer data, there’s no room for error with multiple databases sitting around. Kartra does a good job of pulling everything under one roof without the extra potential problems.
Google Drive (Easy File Sharing)
File sharing doesn’t have to be a pain in the ass. Receiving a file from your agency or business partner shouldn’t require you to download and re-upload into your internal systems. Simplify that entire process by using Google Drive. (Side story: Back in 2012 before Google Drive, I once had to download and re-upload over 3,000 files as part of a product campaign launch. Talk about a headache.)
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Quickbooks SE (Easy Accounting)
Unless you’re an accountant professionally, no-one likes to do paperwork. Thankfully QuickBooks Self Employed makes this work easy for you by automatically tracking transactions, mileage, estimated taxes, invoicing, and reporting all in one application. Super easy to use and not as complex as the regular version of QuickBooks (I started with the regular version of QB but the self employed version was lighter and much easier to use).